The 7th Annual Hispanic Latino Media & Marketing Conference
— FEBRUARY 21-23, 2019 —
CULTURE, MEDIA & MEASUREMENT
Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries. The 7th Hispanic/Latino Media & Marketing International Conference brought together scholars, media industry professionals, and students to examine these issues and other important topics. This biennial conference, which had its foundational roots in Texas, was co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.
Three distinct characteristics of this conference were:
Active participation by professionals working in Hispanic/Latino media
Contributions from U.S.-based and international scholars
Involvement by students from many universities
These legacies were kept with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees.
The conference was located in the Dallas-Fort Worth metroplex and facilitated attendance and participation by media professionals and students from the area, and offered an array of entertainment and dining options. Arlington, Texas, is located at the center of one of America’s largest and most affluent metropolitan areas and is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.
The 2019 Hispanic Latino Media & Marketing Conference
At this conference students presented their research regarding trends in media and marketing, we welcomed new members, and discussed the future of the organization. Another year for the books.