Hispanic / Latino
Media & Marketing
INTERNATIONAL CONFERENCE
— FEBRUARY 21-23, 2019 —
— FEBRUARY 21-23, 2019 —
Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries. The 7th Hispanic/Latino Media & Marketing International Conference will bring together scholars, media industry professionals, and students to examine these issues and other important topics. This biennial conference, which has its foundational roots in Texas, will be co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.
Three distinct characteristics of this conference are: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from many universities. These legacies will be kept with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees.
The conference’s location in the Dallas-Fort Worth metroplex will facilitate attendance and participation by media professionals and students from the area, and offers an array of entertainment and dining options. Arlington, Texas, is located at the center of one of America’s largest and most affluent metropolitan areas and is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.
University of Texas at Arlington
The University of Texas at Arlington (UTA) is a growing Carnegie Research-1 institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. With a projected global enrollment over 58,000, UTA is a Hispanic Serving Institution (HSI) that provides students world-class faculty members and more than 180 bachelor’s, master’s, and doctoral degrees in a broad range of disciplines.
Department of Communication
The Department of Communication at the University of Texas at Arlington is a diverse community of engaged award-winning scholars and educators, enthusiastic students, and dedicated staff. With undergraduate majors in six areas of specialization, an Emerging Media Certificate program, a NATAS award-winning Spanish-language television newscast, and a Master’s program that draws upon the expertise of faculty in Communication Studies, Communication Technology, and Mass Communication, UT Arlington offers a wealth of opportunities.
Hispanic Media Initiative
The Hispanic Media Initiative (HMI) is a program in the Department of Communication at The University of Texas at Arlington (UTA) focusing on the advancement of Hispanic media education, journalism, and research. More information at www.utahispanicmedia.com.
Texas Tech University
Texas Tech University, a comprehensive public research university, aims to provide the highest standards of excellence in higher education, foster intellectual and personal development, and stimulate meaningful research and service to humankind. Classified in the Highest Research Activity category by the Carnegie Foundation, Texas Tech’s enrollment of undergraduate Hispanic students reached 27 percent in fall 2017, making the university eligible for Hispanic-Serving Institution (HSI) status.
College of Media & Communication
Texas Tech’s College of Media & Communication serves approximately 1,800 undergraduate majors across four departments: Advertising, Communication Studies, Journalism & Creative Media Industries, and Public Relations. A department of Professional Communication is under development. Three MA programs enroll 235 students, and the Ph.D. program 35 students.
Thomas Jay Harris Institute for Hispanic & International Communication
The Harris Institute’s mission is to promote teaching and research that improves society’s understanding of Hispanic-oriented and international communication, including the significant connections between them. The Institute supports campus activities, interdisciplinary collaborations, and interaction with individuals and organizations in the region, state, nation and globally. More information at HIHIC’s website.
EVENT LOCATION
E. H. Hereford University Center, Second Floor
University of Texas at Arlington
300 W First St, Arlington, TX 76019
#HLMM2019 Opening Reception — 7 - 9 p.m. — SOLD OUT!
Carlisle Suite, Academy Room, Second Floor
E. H. Hereford University Center
University of Texas at Arlington
300 W First St, Arlington, TX 76019
Coffee
Friday, February 22, 8:30 – 8:50 am — Río Grande Room
General Session: Diversity & Inclusion in Media
Friday, February 22, 9:00 – 10:00 am — Río Grande Room
A conversation with Hugo Balta about diversity & inclusion in media.
Moderator:
Julián Rodríguez, University of Texas at Arlington
Guest:
Hugo Balta, MSNBC Senior Producer and President of the National Association of Hispanic Journalists (NAHJ)
Media & Ethnicity Research
Friday, February 22, 10:15 – 11:15 am — Pedernales Room
Enrique Becerra, Texas State University, and Sindy Chapa, Florida State University: Target- Ethnic-Specific Ads on Age of Diversity Acceptance: A Study of U.S. Ethnic Groups’ Ad Preferences
Joshua Dunn and Christina Nájera, Texas Tech University: Trusted News Source and Ethnicity’s Influence on Attitudes towards Hispanic Immigration Issues: A Secondary Data Analysis
Some Talk Walls… We’re About Bridges
Friday, February 22, 10:15 – 11:15 am — Palo Pinto Room
A discussion about the evolution of marketing, a place where multicultural is no longer a trend, understanding clashes with cultural stereotypes, and 3rd and 4th generation Americans are the future.
Moderator:
Khris Kesling, Creative Director, PAVLOV Advertising
Panelists:
Esteban Abascal, CEO of Interamerican Foods, La Moderna USA
Andrew Yeager, Digital Sales Director, NBC5 & Telemundo39
Allan Cardozo, Interactive and Operations Director at PAVLOV Advertising
History and Goals for the Future: National Association of Hispanic Journalists (NAHJ)
Friday, February 22, 10:15 – 11:15 am — San Saba Room
Moderator:
Vinicio Sinta, Texas A&M University—San Antonio
Panelists:
Hugo Balta, MSNBC Senior Producer and NAHJ President
Leslie-Anne Frank, Director of NAHJ Next Generation Initiatives
Making the Switch from Journalism to PR and Media Relations
Friday, February 22, 10:15 – 11:15 am — Concho Room
Making the Switch from journalism to public relations may appear like an easy transition, but is it really? Two former journalists will share how they made the switch from news to public relations and media relations. Learn how they use their journalism skills to do their job, and also find out how they dealt with any challenges.
Moderator:
Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair
Panelists:
Marissa Alanis, Managing Director, LDWW
Alice Rios, Assistant Director, Marketing and PR, Mountain View College
Tips and Techniques for Multimedia Journalists—Manage Your Time
Friday, February 22, 10:15 – 11:15 am — Red River Room
Working as a multimedia journalist requires you to be smart and fast. This workshop will give you time-tested tips that will improve your performance in television news’ deadline-driven environment.
Trainer:
Fernando Mejía, Senior Multimedia Journalist at Telemundo39-Dallas, TX
General Session: Research and Marketing Advances Using Big Data (Lunch provided)
Friday, February 22, 11:30 – 12:45 pm — Río Grande Room
Moderator:
Héctor Rendón, Texas Tech University
Guests:
Ashley Coffin, Brand Strategist & Account Planner, LatinWorks
Mike Reid, Vice President - Multicultural, Pandora Media
Expo Hall + Meet & Greet
Friday, February 22, 12:45 – 1:45 pm — Guadalupe Room
Meet our sponsors and learn about opportunities and how Hispanic/Latino Media & Marketing is applied in their organization
Emerged Communication Technologies in Latin America
Friday, February 22, 2:00 – 3:00 pm — Pedernales Room
New technologies are essential components to allow the Latin American economy to prosper and build bridges with nations around the world. To that end, Latin America must educate its citizenry to develop innovative mindsets and think digitally. For a region with a large education gap, high barriers to entry, and sometimes criticized as being too regulated, public and private sector collaboration is needed to train the next digital workforce. The presentations in this panel address the barriers and opportunities regarding communication technologies currently emerging in Latin America, and the differences among countries like Brazil, Chile, Colombia, and others in their implementation.
Moderator:
Christian Zlolnisky, Director of Center for Mexican American Studies, University of Texas at Arlington
Panelists:
Stephani Calderon, Digital Consultant Analyst at Accenture, The University of Texas at Austin
Andres Lesmes, International Business Major, Center for Mexican American Studies, The University of Texas at Arlington
Brenda Serrano, Business Management Major, The University of Texas at Arlington
Threats to Mexican Journalism
Friday, February 22, 2:00 – 3:00 pm — Palo Pinto Room
Moderator:
Kent Wilkinson, Texas Tech University
Alexandra Ellerbeck, North American Program Coordinator, Committee to Protect Journalists
Josefina C. Santana and María Elena Gutiérrez Rentería, Universidad Panamericana: A crisis of trust: Mexico, its media, and its institutions
Lucinda Holt, Texas Tech University: Deadly Lede: Framing and attacks on the Mexican press
From the Classroom to the Newsroom
Friday, February 22, 2:00 – 3:00 pm — Concho Room
Practical strategies to bring real-life journalism experiences to the classroom.
Moderator:
Sindy Chapa, Florida State University
Panelists:
Kay Colley, Texas Wesleyan University
Tracy Everbach, University of North Texas
Carolyn Brown, University of North Texas
Podcasting on a Budget
Friday, February 22, 2:00 – 3:00 pm — Red River Room
Podcasting is an effective and fairly inexpensive way to build an audience and provide your customers with a target demographic. Learn about the pros and cons of podcasting and best practices for starting a podcast on a budget.
Trainer:
Lance Liguez, Former WBAP Reporter and Radio ‘Guru’ Faculty at the University of Texas at Arlington
Student Journalists: Delivering Impactful Stories
Friday, February 22, 3:15 – 4:15 pm — Pedernales Room
Student journalists are breaking news stories and creating headlines at the local and national level. Learn how college newspapers expose issues affecting Latino students and how these student journalists create multiplatform momentum for their stories.
Moderator:
Ignacio Ruiz-Pérez, University of Texas at Arlington
Panelists:
Narda Pérez, Social Media Editor, The Shorthorn, University of Texas at Arlington
Brian López, News Editor, The Shorthorn, University of Texas at Arlington
Carmina Tiscareño, Life and Entertainment Editor, The Shorthorn, University of Texas at Arlington
Mexican Elections & Political Communication
Friday, February 22, 3:15 – 4:15 pm — San Saba Room
Moderator:
Héctor Rendón, Texas Tech University
Panelists:
Josefina C. Santana, Universidad Panamericana, México
Gabriel Domínguez Partida, Texas Tech University
María Elena Gutiérrez-Rentería, Universidad Panamericana, México
Young Latinos and Social Media
Friday, February 22, 3:15 – 4:15 pm — Concho Room
Young Latinos are a powerful ascending force in the United States. Their current and future influence pose vital questions: What are the social media habits of young Latinos? How can media professionals reach this demographic and engage with them online? And how can young people use social media tools to shape the world and further their own goals? We will address these questions and discuss these and other topics about young Latinos and social media in this session.
Moderator:
Mark Tremayne, University of Texas at Arlington
Panelists:
Brandon Hurtado, President of ANKR Agency
Dustin Harp, University of Texas at Arlington
Shooting and Editing Video on Mobile Devices (Please bring smartphone/tablet)
Friday, February 22, 3:15 – 4:15 pm — Red River Room
The most powerful and versatile video equipment is in your pocket. Learn how to use smartphones and tablets to create compelling high-quality video that is ready to be published and shared in little time and with very few clicks.
Trainer:
Fernando Mejía, Senior Multimedia Journalist at Telemundo39-Dallas, TX
Rights & Values: Acculturation, Multi-Ethnic and Hispanic Millennials’ Profile, and Access to Public Information
Friday, February 22, 4:30 – 5:30 pm — Pedernales Room
Moderator:
Sindy Chapa, Florida State University
Panelists:
Sean Sawicki, Florida State University: How Fast Do They Change? A Regional Examination of Acculturation among Hispanics
Olivia Stacie-Ann Bravo and Sindy Chapa, Florida State University: Do personal and cultural values count? A comparative study of U.S. multi-ethnic and Hispanic millennials
Jairo Becerra and Paula Andrea Pérez Gómez, Universidad Católica de Colombia: Aplicación de la Ley de Transparencia y del Derecho de Acceso a la Información Pública con la ayuda del software Transparenci@
Univision23-Dallas Presents: The Power of 360 Marketing in Hispanic Media
Friday, February 22, 4:30 – 5:30 pm — Palo Pinto Room
Learn how to utilize multiple digital platforms to market your product to its fullest potential in a local market. Whether it’s a television show, a segment, a community event… we will show you techniques that you can apply to any marketing campaign.
Moderator:
Sussy Ruiz, Independent media professional & adjunct faculty at University of North Texas
Presenters:
Sonia Salas, Univisión23-Dallas Media and Communication Specialist
Raúl Solís, Univisión23-Dallas Creative Services Content Producer/Editor
Hispanic/Latin@ Health Communication: The Status Quo
Friday, February 22, 4:30 – 5:30 pm — San Saba Room
Moderator:
Roger Gans, Assistant Professor, Department of Communication, University of Texas at Arlington
Panelists:
Kenneth Stewart, Professor, San Angelo University
Abraham Benavides, Associate Professor, College of Health and Public Science, University of North Texas
Chyng-yang Jang, Associate Professor, Department of Communication, University of Texas at Arlington
Marketing to the Latino Community
Friday, February 22, 4:30 – 5:30 pm — Concho Room
Moderator:
Michael Magnus, University of Texas at Arlington
Panelists:
Mike Reid , Vice President - Multicultural, Pandora Media
Crystal González, National Sales Executive, Pandora Media
Antonio Banos, Texas Christian University
Conference Organizers & ALMMACR Meeting — Off Site
Friday, February 22, 6:30 pm
Coffee
Saturday, February 23, 8:30 – 8:50 am — Río Grande Room
Sports Marketing to Hispanics/Latin@s General Session
Saturday, February 23, 9:00 – 10:00 am — Río Grande Room
Moderator:
Jody Roginson, Public Relations and Sports Media Faculty, Texas Tech University
Guests:
Carlos Nava, ESPN International & Deportes Production, and Spanish-language Sideline Reporter for Dallas Cowboys
Verónica Cantú, Director of Marketing and Sales Support, Dallas Mavericks
Alfred White, Senior Director of Marketing and Strategic Partnerships, College Football Playoff
Robert Rardin, Vice President of Marketing & Event Presentation, FC Dallas
Ray Casas, Manager, Programs & Community Outreach, Texas Rangers
Case Studies: Cuban Television, Media Business in Latin America, and Social Status in Spanish Print Media
Saturday, February 23, 10:15 – 11:15 am — Pedernales Room
Panelists:
Dayana Barrera Rodríguez: “Realidad sensible a domicilio”, una mirada tras bambalinas de la difusión del arte y la cultura en la Televisión Cubana
María Elena Gutiérrez Rentería: History of Media Business in Latin America
Daniel de la Miyar: A descriptive analysis of the representation of social status through Spanish print media.
Documenting the Latino Experience on Film
Saturday, February 23, 10:15 – 11:15 am — San Saba Room
Moderator:
TJ Martinez, Assistant Professor of Practice in the College of Media and Communication, Texas Tech University
Panelists:
Alberto Avedaño, President of Latino Impact Media
Viviana Rojas, Research affiliate with RTF, University of Texas at Austin, and lecturer, Schreiner University
Paul Hunton, General Manager at Public Broadcasting Services Texas Tech Public Media, and Adjunct Instructor in the College of Media and Communication, Texas Tech University
Best Tips on Finding Your First or Next Job in Journalism
Saturday, February 23, 10:15 – 11:15 am — Concho Room
Is college graduation around the corner? Or are you on the job and your contract is about to expire? Come to this panel and find out some of the best tips to get your foot in the door at a newspaper, digital site, radio, or TV station. Who should you be contacting and how important is it to make sure your social media part of the plan? Don’t get left behind.
Moderator:
Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair
Panelists:
Sarah Garza, Former news manager at NBC/Telemundo (Dallas), WFAA-TV (Dallas), CBS 11 (Dallas), KING-TV (Seattle), KOMO-TV (Seattle)
Daniela Ibarra, NTTV news director, University of North Texas
Alicia Barrera, Reporter, KSAT-TV, San Antonio, TX
Advocacy Journalism in 21st Century U.S. Culture, Media & Measurement
Saturday, February 23, 10:15 – 11:15 am — Red River Room
Moderator:
Dorothy Bland, University of North Texas
Panelists:
Kenny Molestina, CBS11 (KTVT) Anchor/Reporter, Dallas, TX
Raquel Amparo, Univision23 News Director, Dallas, TX
Alfredo Carbajal, Al Día/Dallas Morning News Managing Editor
Carolyn Brown, Senior lecturer at the University of North Texas
Research Studies on Migration and Bilingual Media Content
Saturday, February 23, 11:30 – 12:30 pm — Pedernales Room
Bryce Kelley: Emigratory Factors and Their Influence on the Degree of Enculturation and Acculturation among the Hispanic Population of the United States
Héctor Rendón and Melissa Johnson, and Gabriel Domíngez: International media representations: Bilingual news coverage of Latin American child migrants
Melita Garza: They came to toil
Finding Sources and Stories
Saturday, February 23, 11:30 – 12:30 pm — Palo Pinto Room
If you have good sources and stories, you’re going to make the front page of a newspaper, lead the news on your local TV or radio station. Avoid becoming the “spoon fed” reporter in your newsroom and break your own stories. Come to this panel and learn how reporters find sources, gain their trust and get exclusives.
Moderator:
Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair
Panelists:
Jenny Manrique - Dallas Morning News/Al Día reporter
Alicia Barrera - KSAT News Reporter, San Antonio, TX
Kenny Molestina, CBS11 (KTVT) Anchor/Reporter, Dallas, TX
Teaching Latin American Cinema
Saturday, February 23, 11:30 – 12:30 pm — San Saba Room
Moderator:
Gabriel Dominguez, Doctoral Student, Texas Tech University
Panelists:
Daniel García, Assistant Professor, Department of Art and Art History at the University of Texas, Arlington
Juan Llamas-Rodríguez, Assistant Professor, School of Arts, Technology and Emerging Communication, University of Texas at Dallas
Gabriel Durán, Lecturer, Department of Media Arts, University of North Texas
Marketing, Representations, and the Border
Saturday, February 23, 11:30 – 12:30 pm — Concho Room
Christina Jimenez Najera, Texas Tech University: “I Feel Like a Woman”: An Analysis of Attitudes and Perceptions of Body Ideals Between Hispanic and Non-Hispanic Young Adult Women
Roger Gans, Michael Magnus and Tom L. Ingram, University of Texas at Arlington: Marketing Healthcare Services to Hispanic Populations in Anglo-Rich Markets
María de los Ángeles Flores and Manuel Chavez, University of Texas at El Paso: The Agenda Building Effect of Donald Trump in the 2016 Presidential Race: The case of the U.S.-Mexico Border
Closing Reception – Open to all Attendees
Saturday, February 23, 12:45 – 2:00 pm — Río Grande Room
Please enter your vehicle information in the link below to obtain a parking e-permit for your vehicle to park on campus during your event. This will give your vehicle access to park in the designated lot noted on the link's event page. Any vehicle parked on campus without an e-permit will receive a citation. You only have to register once.
For visitors using a rental car: You can register your vehicle after parking on campus. Once parked, reference your rented vehicle’s license plate number and then enter it into the link below.
You may park in any space not marked as reserved, service vehicle, blocked by cones, or an ADA space without the proper permit. This permit is valid only for the date and times of your event. If you have any comments or concerns, please contact us at parking@uta.edu or (817) 272 – 3907.
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Arlington, TX 76011
1 (817) 277-2774
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1500 Convention Center Drive
Arlington, TX 76011
1 (817) 261-8200
1 (888) 627-8198
Event Organizers
julian.rodriguez@uta.edu & kent.wilkinson@ttu.edu
Main: 1 (817) 272-7040
University of Texas at Arlington,
Department of Communication
Box 19107, 700 West Greek Row Drive
Fine Arts Building, Room 118
Arlington, TX 76019
817-272-2163